![]() ![]() Every “genre” of product has a selection of top reviewers, people who have reviewed a wide range of products in that niche, and who are always open to reviewing more products. Reviewing products has been, to a certain extent, gamified on Amazon. Generally you want real reviews from certified purchasers, and ideally you want them to be recent as well. Amazon is less restrictive, but you can still run into issues if people start leaving reviews when they bought the item from another store. Some sites, like Yelp, strongly discourage asking for or soliciting reviews, and might put limits on your profile if they find you doing so. Now, before you do this, be aware of a few things. If at all possible, ask them to head to the site they purchased from and leave a review. Ask for Reviews on Social MediaĬhances are, a lot of your followers on social media are also people who have purchased something from you at some point. You can follow up even later if they haven’t left a review, asking them if they’ve run into any trouble and providing them with customer service links. The second, sent later, can be aimed at helping the user with any problems and asking them to leave a review. The first message should be a purchase confirmation with some helpful links to help the user get assistance or tutorials for the product if necessary. If you don’t want to cram all of this into one email, you can spread it out over several. Closer to the end, if the user isn’t satisfied, I have customer service links. I then follow up with informational links to user guides, advanced tips, or other links that might be useful for the reader. If they’re satisfied, I have a call to action for leaving a review – an honest review, not requesting a 5-star review – and whatever other action the user wants to take. My sample email includes an initial question of whether or not the user is satisfied. I like to send out a general all-purpose email. However, it can be a good idea to reach out to them a week or two after the expected date of delivery and get in touch. When a customer buys your product, it should come with everything they need to get started. However, negative reviews and a reputation for poor customer service can stunt your growth and make it harder to sell more, whereas good customer service might set you into the red for a week but lead to much greater conversions down the road. Forestall their negative reviews by making it very easy to contact you for customer service, and provide that service right away.Ī lot of brands find themselves hesitant to send out free replacements and eat the cost of a bad or broken product, and I can understand why when you’re running on thin profit margins. ![]() The most likely group to do so are likely to be the disgruntled customers who get a dead or broken product in the mail. ![]() Most of the people who purchase from you won’t be leaving reviews naturally. ![]()
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